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6 Steps to Surviving 3 Years

August 15, 2017 11:17 am Published by
Ray Zinn is a guest writer for Entrepreneur and he is also the longest serving CEO in Silicon Valley and author of Tough Things First.
In a recent article written by him for the Entrepreneur he shares some tips for surviving the initial 3 years in a business, below are some excerpts from the article.
The odds of your startup being around three years from now are not good. Statistics show that about nine of every 10 new businesses fail that quickly. Often, it isn’t from a lack of hard work or a great idea. The real downfall is a lack of discipline where it counts. Too often the basics — knowing your market, having enough cash, establishing a healthy corporate culture — are dumped into the “hope and pray” bucket.
This is the folly of failure. A marketing strategist I know likes to put the concept in mathematical format:

P(s) = 1 – P(f)

This reads that the probability of success equals one minus the probability of failure. The smaller you make the right side of the equation, the more you reduce the probability of failure and the more likely you are to succeed. CarMax — and their now deceased parent Circuit City — were built on this concept. Both these retailers analyzed what people hated about buying used cars and household appliances and removed these barriers from their operations. They reduced the probability of failing to sell their products.

Most startups fail by failing to do a few Tough Things First.

Legs.

Your product or business idea must have legs. It must have enough broad market appeal to last longer than the third year. Why? Markets change, and all products eventually lose favor. While your first product is hot, you need to be designing your next product. But if your second invention isn’t ready before your market changes, your cash flow will fall and take your R&D budget with it.

Market knowledge.

Knowledge is power, and markets make you money. So not knowing your market as well as it can be known is unprofitable. Since R&D, marketing and sales are expensive, every extra bit of market knowledge reduces the amount of money you waste in these activities.

Plan your defense.

Your business plan is both offense — marching into market territory, attacking competitors — and defense. Most startups only look to offense. You must defend your ground against business cycles,  market changes, inevitable law suits and more. One factor in reducing the probability of failure is to watch for attackers and prepare your defenses.

Be confident.

The better you prepare, the more confident you can be, and confidence is key to leadership. Nobody follows a cowardly general into battle, and employees will not strive to succeed when the CEO lacks courage. Your preparation will also lead to better business practices and a wisely run outfit, which emboldens employees.

Get help.

Even the largest corporations recruit experts. You need mentors to help make smart choices for where your expertise has limits. Never be afraid to ask for help. Most mentors are generous with their time and their guidance. They can save you from mistakes, both minor and critical.

Do whatever it takes.

Tenacity and optimism are closely linked. Both lead to the constant, energetic striving that underlies successful businesses. You will encounter speed bumps and roadblocks, but you must persevere and overcome them. Many businesses fail because the founders simply quit when they could have punched through.

Be the one in ten that does the Tough Things First.

At Home Care Preferred Franchise we know how difficult it is for business to succeed in the first 3 years and hence we have our Franchise that can provide the support and guidance required to establish a successful and commercially viable home care business.

To find out more visit our website or make an enquiry.

 

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