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Word-of-Mouth Recommendations Are Free Exposure For Your Business

September 28, 2018 8:30 am Published by

As a new business or franchise owner, you will know that the best marketing tactics and biggest advertising budgets will only take you so far. Hopefully, a large part of your business will be generated via word-of-mouth recommendations! And why not? Because, if you get it right, it is a fantastic way to grow your business, plus it’s free! According to Neilsen; “92% of consumers believe suggestions from friends and family more than they do advertising”*. With that in mind, all new businesses and franchise owners should do their best to increase their word of mouth recommendations. Use these tips to help: Be Honest We all know that ‘honesty is the best policy’, so be honest with your customers. If... View Article

Home Care Preferred: Why We Do What We Do

September 14, 2018 8:00 am Published by

Naz Sen, Business Development Executive talks about Home Care Preferred’s culture and why they do what they do. You will be reading this and probably thinking that I’m about to tell you that Home Care Preferred has a superb culture and is a brilliant franchise offering, because it is my job to tell you that. Whilst it is true that Home Care Preferred has a great culture and is an exceptional franchise offering (and that it is my job to tell you), there is more; as an employee, I have an understanding of our motives as a company, an understanding gained through my own personal journey. I joined Home Care Preferred in the summer of 2015. Fresh out of University,... View Article