Tag Archive: Startup

Word of mouth

Word-of-mouth recommendations are free exposure for your business

September 28, 2018 8:30 am Published by

As a new business or franchise owner, you will know that the best marketing tactics and biggest advertising budgets will only take you so far. Hopefully, a large part of your business will be generated via word-of-mouth recommendations! And why not? Because, if you get it right, it is a fantastic way to grow your business, plus it’s free! According to Neilsen; “92% of consumers believe suggestions from friends and family more than they do advertising”*. With that in mind, all new businesses and franchise owners should do their best to increase their word of mouth recommendations. Use these tips to help: Be Honest We all know that ‘honesty is the best policy’, so be honest with your customers. If... View Article

Work Challenge

The biggest challenges startups and entrepreneurs face

August 20, 2018 8:00 am Published by

There are many reasons why you should be starting your own business or buying your own franchise. It will give you flexibility, you will earn more money, you will become own boss and you can build and learn new skills. However, there are also some challenges and difficulties that business owners will face (especially at the beginning). You should consider the following challenges when starting your own business and how you can overcome them. Funding a business or franchise Whether you are buying a franchise or starting up a new business, the biggest hurdle you might face early on is funding. Perhaps you can fund it yourself through your savings, but if you cannot then you might need to approach... View Article

Business mistakes

The biggest mistakes new business owners (and franchise owners) make

June 18, 2018 7:30 am Published by

Every mistake is an opportunity to learn something new. However, when you are running a small business or new franchise business, every mistake is a potential risk which could be damaging your business. We evaluate some of the most common and biggest mistakes so you can avoid them. Not understanding your customer Rule 1 of any business plan is understanding who your customer is. Avoiding this valuable piece of information will mean you will be trying to sell your products/services to the wrong audience and therefore fail miserably! At Home Care Preferred, we’ve spent years perfecting our niche audience and locating our customers. As a franchise business owner, you will receive this geographical insight, for your chosen location. We also... View Article

Ken Waterhouse founder of Home Care Preferred (pictured middle) with Barnet Franchise Business Owners

Announcement: New Branch Opening

May 17, 2018 6:00 pm Published by

This week we’re excited to announce the opening of Home Care Preferred’s Barnet branch. Offering the same award-winning care and support as the Head Office in Winchmore Hill, the Barnet branch will be open to the public in the coming weeks at 3C Galley House, Moon Lane, EN5. Franchise Owners (and mother-daughter partnership) Angie and Shir-Li previously told us; “Home Care Preferred has a real community feel and is committed to providing a quality service. Our focus is to grow a highly successful care business in the coming years. We are ambitious and would like to develop further within the care sector.” Continue reading the full interview here. As providers of homecare, the Barnet branch will have an extensive range... View Article

Motivation Business Weekly Planner

How to motivate yourself in the early stages of business

January 9, 2018 8:00 am Published by

Working on your own every day can be hard, especially as a new business owner. At Home Care Preferred we believe that while our franchise owners work for themselves, they should not feel they are in it by themselves. Understandably, however, there will be days when you need to give yourself a little nudge or boost– especially during the early stages when you are still learning the ropes. Tip 1: Make a daily plan At the end of each day make a to-do list and plan a day ahead. As well as long-term business goals, short-term smaller ones are just as important to help you stay on track and focused. Tip 2: Network Join networking groups where you’ll find lots... View Article

Business Planning

5 Launch Tips For The First-Time Business Owner

October 2, 2017 8:34 am Published by

As a first-time business or franchise owner it’s likely that you’ve written up your business plan, had meetings with your bank manager and by now you’ve even had the training (if you’re a franchisee), but as first-time entrepreneurs there’s a jump that you’ll need to take from where you are now to the business launch. Read our previous post- “4 Skills You Need Before Opening A Business“. If you’re ready to launch, here are our top 5 tips for truly understanding your business or franchise before launching: 1.The 60 Second Pitch: Can you describe your business, sell your product or state your mission in just 60 seconds? Learn to pitch from day one so you can clearly and concisely describe... View Article